DON'T APOLOGIZE FOR SOMEONE ELSE'S FEELINGS. "I'm sorry you're mad" is not an apology its condescending. DO APOLOGIZE FOR YOUR OWN ACTIONS AND ATTITUDE. "I'm sorry I was rude",is an apology that takes ownership. be specific about what you did wrong. 'I'm sorry for whatever made you mad is NOT going to work. DON'T ADD AN EXCUSE TO YOUR APOLOGY. 'I'm sorry I was rude, but I was really irritated," means you're not really sorry.You feel justified for the way you acted and you expect to be a excuse.One way to remember this is that when you say "I'm sorry,but..." you're really just a sorry ass. DO ASK FOR FORGIVENESS WHEN YOU APOLOGIZE. "I'm sorry", on its own,is just a statement.It requires no response."Will you forgive me?" is a humble request that can rebuild a relationship. when you ask your partner to forgive you, wait listen.Be prepared for them to say in